Welcome to PK DESIGNS

CREATOR OF
INNOVATIVE
WEBSITE DESIGN 
ON WORLD CLASS 
PLATFORMS

A beautiful, responsive website that communicates professionalism is important, but only if built with its main focus on conversion!

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PK DESIGNS

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PK DESIGNS

CREATOR OF
INNOVATIVE
WEBSITE DESIGN 
ON WORLD CLASS 
PLATFORMS

Specialties:
Website Creation - Search Engine Optimization
- Social Media Management - Branding 

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More Than A Website

PK Designs knows what it takes to not only build a great responsive website but also what it takes to maintain it.  Creating beautiful visually appealing websites that rank high in search engines is my passion, and for the past 9 years, my clients have come to me seeking services beyond website development and design, like search engine optimization (SEO), email marketing, blogging, ad campaigns and more. While I clearly understand and practice those principles, not all entrepreneurs do.

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clients

RECENT WORK

I have a deep understanding of user habits, behavior, and I'm committed to using fact-based knowledge and my unique brand of innovation to help you dominate the competition. Every project is customized for optimum visibility and audience response.

My process

I believe that to be an effective designer it is essential to be multi disciplined - Work at your craft and continue to grow. I specialize in Digital Design, which, for me, encompasses and 9 year history of strategy, storytelling, interface and native app design, UX & UX and branding.
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1

Begin with research

Who are you and why do you matter. What do your competitors do and how we differentiate. Research is integral to the success of any design project. Without a true understanding of your brand's value and needs your output will most likely be misguided.

1

Begin with research

What’s the brand story, where are they falling short, how are they different, what are their competitors doing? Ranging from qualitative to quantative data - this helps stimulation ideation which follows later.

2

Discovery and ideation

What nuggets of information have been uncovered from the research. What truth begins to manifest itself as an idea. This is when pen meets paper and ideas begin to flourish usually 2-3 rising to the top and presented as concepts.

2

Discovery and ideation

Finding some gems taken from the research and developing ideas - preferably in a team bouncing around ideas. Let’s be honest, this is the most enjoyable part.

3

Concept development

Depending on the client’s needs - an app, website, brand identity or campaign, concepts will take shape and present themselves as different routes - each centered around an idea that addresses the client’s problem.

3

Concept development

A few ideas will resonate, then it’s time to develop into concepts. This could paper prototypes, click-through wireframes, or charming the already-ridiculously busy developer into building a coded prototype.

4

Feedback and iterate

I see my relationship with clients as partnerships. Our relationship builds during the process to the point where their is trust on both sides. Their input is paramount as they truly understand their brand. Feedback not only comes from clients, but users. How do they respond to prototypes are we addressing their needs.

4

Feedback and iterate

What’s the brand story, where are they falling short, how are they different, what are their competitors doing? Ranging from qualitative to quantative data - this helps stimulation ideation which follows later.

5

Delivery and support

Some projects, depending on the complexity, require ongoing support. Brands need to grow and not stagnate. This is why a relationship built on trust between myself and the client is of upmost importance. My support and advice will be ongoing as I too want to see the brand develop.

5

Delivery and support

Some companies have in-house user testing labs, others need to test prototypes on the staff and janitor. Either way, testing is paramount and results in valuable insight. But don’t build your design solely on User No.2 - Barry and his feedback on the primary nav bar!

RPT CLASS

LATEST PROJECT

Current Status: LIVE

A new company, a new Identity, a great beginning.

Royal Personal Training is the latest project that I've worked on.  All of the pictures are HD Retina that have been compressed for faster load speed. It got a lot of attention in the designer community and based on analytics it helped play a big role in converting site visitors to customers. The result of the combined efforts in Branding, Design, UX and Marketing set RPT Class to a great start in their industry, attracting a completely new audience interested in their group classes – with conversions above 60% in the different landing pages created to attract and cultivate new leads.

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300%+

INCREASE
IN VIEWER
ENGAGEMENT

100%

INCREASE
IN SOCIAL
FAN BASE

100%

SATISFACTION
GUARANTEED

Websites Creation

Website Design with a focus on Search Engine Optimization. Every website I make is professional includes HD retina photos, clean code, fast load speed, responsive to browser screen, comes with tablet and mobile versions. During your free consultation, I will go over everything I can do for you.

Search Engine Optimization

Make your website's presence known in search engines. One of the main components that I focus on when I design your website is SEO. I cover everything from On-Page Optimization to Advanced Link Building. If its SEO you are looking for then look no further.

Social Media Management

Reach out to more followers!
Want to increase your social media presence? I can get you thousands of real followers in a short few months. I also do social media management, content writing and photography.
We go over this in your free consultation.

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WEBSITE FEATURES

I CREATE, DEVELOP AND DESIGN WHATEVER YOU NEED

  • RESPONSIVE WEBSITE
    Displays perfectly on desktops, tablets, and phones.
  • RESPONSIVE SLIDER
    Display images and text elegantly on every device with our touch-friendly slider.
  • RETINA READY
    All graphics are optimized for devices with high DPI screens.
  • FORMS
    I build your lead lists and subscriber base with beautiful forms.
  • INTERACTIONS
    Comes with animations and interactions for additional polish and usability.
  • RESPONSIVE NAVIGATION
    Site navigation automatically collapses into a mobile-friendly menu on smaller devices.
  • CLEAN CODE
    the code is well written using the best resources available.
  • BROWSER COMPATABILITY
    supports all the major browsers including IE9+, Chrome, Safari, Firefox.

    AND MUCH MORE...

about me

PORYA FARD

I'm a Los Angeles, CA based designer focusing on user interface, web and graphic design.
From site creation to e-commerce, I design, develop and deploy your online face, and open the channels of interactive communication. I work with all sizes of companies, businesses, non-profit organizations, advertising agencies and individuals who want a partner to make their online presence unique and visually appealing. By combining the latest in web technology and an in-depth analysis of goals to be achieved.

SPECIALTIES:


Web Design, User Interface Design, User Experience, Graphic Design, Illustration, Branding and Identity, Startups, Adobe Creative Suite, Webflow, Search Engine Optimization, Photography.


FAVORITE QUOTE:

"If You Always Do What You Always Did, You Will Always Get What You Always Got" - Anonymous

CONTACT

310 429 0705

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ENGAGE &
EXPERIENCE

Merci Blowdry Salon

WEB DESIGN  / BRANDING

Merci Blow dry Salon is a Blow dry Bar and full service salon in West Los Angeles. Their current web traffic exceeds 1000 people a month. The website is simplistic so the clients don't get confused. The design helps guide the customer. A 3D picture box is featured on the homepage. The website is loaded with a booking system so that clients can make appointments and pick the service that they want.

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Reds Pizza & Burger House

WEB DESIGN / BRANDING

Reds Pizza & Burger House is America's first Swedish pizzeria located in Santa Monica, CA. Their pizza is very rare and unique here in the states. Their website has a online ordering system and an app for delivery and purchases. I designed the website with the word "Fresh" in my mind. The website is simple with a white theme.

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Transport Works

WEB DESIGN / DEVELOPMENT / BRANDING

Transport Works is an Australian based transportation and logistics company with offices all over the world. Their client base spans across a large spectrum of industries including Tech, Automotive, E-Commerce and Building Supplies. With Headquarters based in Melbourne (Australia) and offices in Brisbane (Australia), Auckland (New Zealand) and Los Angeles (USA) they are well equipped to service the most diverse of businesses across any industry anywhere around the world. I branded the company and the ultimate goal is to have the world recognize Transport Works by only two letters; TW. Just like Nike has the Swoosh and Adidas has their stripes.

IN DEVELOPMENT

Matthew's Garden Cafe

WEB DESIGN / BRANDING

Matthew's Garden Cafe is a hidden gem in Pacific Palisades, CA. Known for it's discreteness and celebrity sighting the website had to resemble just that. The owner reached out to me specifically because I had a made a popular restaurant website previous to that, that got a lot of attention. Matthew's Garden Cafe is live today and search engine optimized by me.

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EZ DOSE

WEB DESIGN / DEVELOPMENT / BRANDING

The EZ Dose pen is a patented mechanical & electrical device that can be used for various professions such as medical, cosmetics, etc. The purpose of the pen is to be able to just throw away the cartridges at the tip of device and not the pen itself after each use. This cost effective idea will be hitting the market in late 2016.

IN DEVELOPMENT

Trend This

WEB DESIGN / DEVELOPMENT / BRANDING / UI-UX DESIGN

Trend This! Produced by Justin Cronkite and hosted by Emrhys Cooper and Amy Paffrath was a T.V show that ran for two seasons. It was a talk show about latest trends. The producer reached out to me after their first designer had failed them. This website was a big challenge for me because I was responsible for everything. The website had roughly 40,000 visitors monthly and I had to make sure it ran properly. I designed the website, the logo, I branded them and did ui/ux design. Sadly like all shows, this show got cancelled after two seasons and the website is no longer online.

OFFLINE

Vicente Salon

WEB DESIGN / DEVELOPMENT / BRANDING

Vicente Hair Salon in Brentwood, CA is a full service salon & boutique.
For this website I had to express the hair salon for what it is. An upscale, professional hair salon. I achieved this look by having little content on the homepage, and minimal horizontal lines going through the page. I've also added a gold strip on the bottom and a picture of one of their models for a finishing touch. The website is fully loaded and ready to go.

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Peter Gick

WEB DESIGN / DEVELOPMENT / BRANDING

Peter Gick is a professional set designer for well known companies such as Ford, Mercedes Benz, Nissan, and famous photographers. His website contains all of his work and has a gallery image on every page. The challenge here was the load speed of the website. Each picture size has been reduced by at least 60% for faster user experience.

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